XEROX OR XBOX?

Today, Xerox announced one of it's biggest branding makeovers in company history. The fresh new look is long overdue, but unfortunately it reminds me a bit of the XBOX logo. I would imagine they were going for a more "global" look with the 3D red sphere and new fonts. Overall, it's pretty good, but their revamped homepage really looks like the winner here.

Read more here on the new branding campaign at Xerox.com